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we do it the way we do it? How can it be done
better? How can we improve our efficiency? What expanded
services should be offered?
Working the change process is fostering myriad
conversations with industry, from small to large independents to
majors to the service sector. Their input is helping to define
the needed outcomes of the change effort, identify the changes
necessary to produce those outcomes, and point towards ways to
make the required changes. In working the change process, there
is strong recognition that the end state needs to be dynamic
homeostasis, which is an adaptive PTTC responsive to the
ever-changing environment in the domestic E&P industry.
Regardless of how good or necessary a change may
be, resistance to change should be expected. Resistance on the
part of the organization undergoing change is obvious, but it is
equally applicable to our audience. The things they have been
used to receiving from PTTC, or the way they have been
delivered, may well change. With an industry-funded PTTC, some
things that were "free" in the past may require
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fees. Anticipating and addressing resistance,
wherever it is located, is critical.
One source notes that resistance is the main
reason why organizational changes fail. Studies also show that
executive involvement is the greatest contributor to change
management success. "Notes from the Chair" confirm the
involvement of PTTC's leadership. Hidden behind the scenes are
hours of conference calls involving several industry volunteers
during and after business hours.
Amidst all this change, one foundation of PTTC's way of doing
business that will not change is our reliance on industry
speakers to lead the education of technical applications. This
group includes those actually applying or developing
technologies as well as others sharing their experience-based,
up-to-the-minute insights. It is these insights, fertilized by
interactions with peers, which lead individuals and companies to
apply technologies. The result is the harvesting of our natural
resources in the form of more production and reserves at lower
cost.  |
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